If you are looking for an online form builder that's fully integrated with CRM, Zoho Forms and Zoho CRM, aren't the only option. If fact, Bitrix24 does this absolutely free with a new free Bitrix24 form builder. Zoho Forms pricing is as follows - no free plan (according to the website) and four plans that range from $10 to $100 a month. Bitrix24 forms are customizable and support all standard features - own CSS, embed code and hosted forms (so you don't even need a website), field rules (conditional logic), online payments and notifications. Best of all, you can create any CRM entity based on the form filled - lead, contact, company, deal, quote or invoice. Your CRM product catalog can be inserted into web forms, giving your clients ability to select goods or services and pay for them right after filling the form out.
* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.